Ford’s commitment to revolutionize the automotive industry takes a giant leap forward as it welcomes Peter Stern, a former Apple executive, to lead its innovative Ford Integrated Services unit. This new unit is set to reshape customer interactions by creating software-driven experiences that transcend the boundaries of traditional vehicles.
The strategic focus will span across Ford’s three business units, catering to gas and hybrid vehicles under Ford Blue, connected EVs through Model E, and commercial products via Ford Pro.
Embracing the Software-Defined Vehicle Era
In this era of software-defined vehicles, Ford recognizes the transformative potential of personalized driver experiences and the convergence of hardware and software. The automaker aims to amplify customer satisfaction while diversifying revenue streams by embracing a holistic approach. With a substantial Q2 revenue of $45 billion, Ford’s pursuit of software innovation aims to bridge the projected $4.5 billion gap in its EV business for 2023.
Innovations for a Connected Future
The inception of Ford Integrated Services heralds a new wave of technological advancements. It will be pivotal in refining innovations such as Ford’s acclaimed BlueCruise “hands-free” highway driver assistance system, a game-changer priced at $2,100. The unit will also concentrate on commercial solutions, encompassing fleet management, telematics, and EV charging infrastructure. Ford boasts 550,000 paid software and service subscribers, a substantial portion of the Ford Pro sector, demonstrating the growing demand for enhanced customer experiences.
Guiding the Path with a Visionary Leader
Peter Stern, renowned for his role as vice president of services at Apple, is ideally poised to steer Ford’s transformative journey. His track record includes spearheading monumental services like Apple TV+, Apple News+, Apple Arcade, Apple Fitness+, MLS Season Pass, and Apple One. Stern’s leadership is expected to invigorate Ford Integrated Services and amplify its impact across the automotive landscape.
Elevating Ford Next for Future Ventures
Amid these strategic shifts, Ford Next, the global venture studio of the automaker, will also thrive under Stern’s purview. The studio is poised to incubate innovative ideas and breakthrough technologies that align with Ford’s vision of exceptional customer experiences. With Stern at the helm, the strategy between Ford Integrated Services and Ford Next promises to drive transformation and innovation in unison.
The Cornerstone of Ford’s Future: Customer-Centric Services
Jim Farley, CEO and president of Ford, believes that Peter Stern’s addition is pivotal to executing the Ford+ plan’s core objective—delivering remarkable customer services and experiences driven by outstanding hardware and software. This strategic move underscores Ford’s commitment to leveraging software innovation as a cornerstone of its business strategy.
As Ford embarks on this transformative journey, Mathews Ford Sandusky, Ohio, will bring the latest advances to the Norwalk, Bellevue, and Port Clinton areas. Please stay connected with us to explore the incredible possibilities Ford Integrated Services and its visionary leader, Peter Stern, will bring to enhance the next line of Ford models available at our dealership.
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